The Coachella Festival organizers have filed a lawsuit in a California federal court against Ghana’s Afrochella for alleged trademark infringement.
The American events organizer claim that Afrochella is “intentionally trading on the good will” of the California festival’s name and trademarks
Coachella claim that Afrochella is actively promoting music events in the United States and in Ghana using the confusingly similar mark ‘AFROCHELLA’ and by fraudulently attempting to register Plaintiffs’ actual trademarks as their own.”
Afrochella 2022 is scheduled to take place on December 28 and 29 at El Wak Stadium in Accra, Ghana. Artists on the bill include headliners Burna Boy and Stonebwoy, as well as Ayra Starr, Fireboy DML, Black Sherif among others.
The festival was created to celebrate Africa’s diverse culture and the vibrant work of African creatives and entrepreneurs.
The festival is designed to elevate and highlight the thrilling and thriving millennial talent in Africa by introducing an interactive event that teaches, explains and explores various cultures through a pioneering approach.
Revellers experience art and creative activations from the continent, celebrate African music, and taste premium and cultured cuisine.