Turkey is changing it’s name to dissociate it from the bird of the same name and negative connotations associated with it.
A letter has been sent to the United Nations from the Turkish foreign minister, Mevlüt Çavuşoğlu, formally requesting that it be referred to as Türkiye.
The move is seen as part of a push to rebrand the country and it is believed that the name change become effective from the moment the letter was received.
Authorities has been pressing to change the country’s name to Türkiye (tur-key-YAY) as it called itself in 1923 after its declaration of independence.
In December 2021, President Erdoğan ordered the use of Türkiye to better represent Turkish culture and values, including demanding that “Made in Türkiye” be used instead of “Made in Turkey” on exported products.
The government has also released promotional videos as part of its rebranding efforts. The video shows tourists from across the world saying “Hello Türkiye” at famous destinations.
The campaign is launched to promote more effectively the use of ‘Türkiye’ as the country’s national and international name on international platforms.