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Mussa Dankwah hails Akwatia by-election projection as a defining moment for polling credibility

Executive Director of Global InfoAnalytics, Mussa Dankwah, has described his organisation’s forecast for the Akwatia by-election as one of the most rewarding exercises of his career, noting the pressure he faced to get it right.

Ahead of the September 2, 2025 polls, Global InfoAnalytics predicted victory for the National Democratic Congress (NDC) candidate, Bernard Bediako Baidoo, projecting he would secure 53% of the valid votes. The Electoral Commission’s official results later confirmed his win, with 18,199 votes against the New Patriotic Party’s (NPP) Solomon Kwame Asumadu, who polled 15,235. Owusu Patrick of the Liberal Party of Ghana (LPG) managed 82 votes. Out of 33,819 valid ballots cast, 303 were rejected.

Speaking on Citi FM, Mr. Dankwah admitted the high stakes involved in delivering a credible poll.

“I knew I would have been taken to the slaughterhouse. They were preparing to take me there to finish me if I got this wrong,” he remarked.

He urged political parties to shift away from propaganda and insults, stressing that Ghana’s electoral landscape has changed significantly.

“The word here is poll, fair game, research, and science. Gone are the days when elections are won on propaganda, emotions, insults, or just anything. All the parties must realise that the demography of people who are voting in Ghana today has dramatically changed,” he explained.

According to Mr. Dankwah, more than 70% of Ghana’s electorate is now under 35 years old, making younger voters a decisive force in shaping outcomes. He described them as informed, digitally active, and quick to challenge political misinformation.

“These people are well-connected, are on social media, and will be quick to fact-check you. If they fact-check you and realise that you are telling lies, that is your end,” he cautioned.


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